AB 1889 Football Club

I worked alongside NYC branding agency Out of Office on the website redesign for Akademisk Boldklub, a Copenhagen football club with a young, loyal following in both Copenhagen and New York. My role was to bring AB’s new identity to life online, drawing on North American streetwear for a fresh take on Danish football culture. The club’s green and gold runs through everything, and the lifestyle photography gives the kit as much presence as the action on the pitch.